Inspired by Victorias proud sporting culture and history.

The ‘V’ became the central point to showcase the many facets that make up this great state; people, migration, food, sport, art, music and natural wonder. But more importantly it is a brand that unites the point at which contrasts meet to create something truly unique.

Creating a new brand architecture for the Victorian State Governments and departments, that can flex to engage and entertain local and international audiences.