Brand Victoria
United by contrasts.
Completed with Designworks Australia
Brand Architecture / Brand Identity / Launch / Development / Guidelining / Management / Stakeholder Engagement
![VIC2-02.jpg](https://images.squarespace-cdn.com/content/v1/5fc149a79b64ee46e6d7ca09/1606788024258-4JJ2YCTNY903N33USQAW/VIC2-02.jpg)
Inspired by Victorias proud sporting culture and history.
The ‘V’ became the central point to showcase the many facets that make up this great state; people, migration, food, sport, art, music and natural wonder. But more importantly it is a brand that unites the point at which contrasts meet to create something truly unique.
Creating a new brand architecture for the Victorian State Governments and departments, that can flex to engage and entertain local and international audiences.
![VIC_GIF-01_V3.gif](https://images.squarespace-cdn.com/content/v1/5fc149a79b64ee46e6d7ca09/1606792952953-J0UMHFBRO4R3DYOMANEP/VIC_GIF-01_V3.gif)
![VICPosterWall.jpg](https://images.squarespace-cdn.com/content/v1/5fc149a79b64ee46e6d7ca09/1606803060886-N0NIJW29YFNO1CDBJT9L/VICPosterWall.jpg)
Team:
Creative Directors: Clinton Duncan / James Sterling
Design: Jacob Mahoney / Tim Wood / Ali Ozden / Jerome Lousick
Custom Typography:
VIC - Talbot Type
VIC Display - Studio Rene Bieder